Where passion meets opportunity
The best of your adventures is the one you have yet to sail!
Your Purpose
As a Product Storytelling & Creative Concept Manager, you will transform early-stage innovation ideas into compelling stories, visual narratives, and market-ready concepts. Acting as the creative bridge between concept development and go-to-market readiness, you will craft the messaging, storytelling, and visual expression that make new experiences, venues, products, and spaces clear, desirable, and memorable.
Your Impact
Creative Storytelling & Concept Narrative
- Craft the core story behind new product innovation concepts.
- Turn early ideas, spaces, and guest experiences into simple, emotional, and memorable narratives.
- Develop original hooks, headlines, claims, naming directions, taglines, and key messages.
- Clearly define what a concept is, why it is different, and why guests should care.
- Transform concepts from simple descriptions into commercially compelling stories that create excitement and desire.
Copywriting, Claims & Messaging
- Write concise and impactful copy for concept one-pagers, presentations, launch packs, and executive materials.
- Create headlines, claims, elevator pitches, concept descriptions, and storytelling assets.
- Simplify complex ideas into clear, premium, and distinctive messaging.
- Adapt communication styles for different audiences, from senior leadership to commercial teams.
- Challenge generic language and ensure originality in storytelling.
Graphic Design & Visual Expression
- Design polished one-pagers, concept sheets, mood boards, storytelling decks, and visual toolkits.
- Define the visual identity, tone, and creative world of each concept.
- Use typography, layout, imagery, colour, and visual hierarchy to communicate ideas effectively.
Go-To-Market Readiness
- Build storytelling packs that enable downstream teams to successfully launch and promote concepts.
- Translate innovation ideas into practical marketing assets, including key messages, claims, visual narratives, and content blocks.
- Collaborate closely with Marketing, Brand, Communications, Commercial, and Activation teams.
- Ensure each concept has a strong creative foundation before launch planning begins.
- Act as the transition point between internal innovation development and external market communication.
Creative Collaboration & Workshops
- Partner with Product Innovation, Design, Newbuild, Brand, Communications, Revenue, and Operations teams.
- Facilitate creative discussions to uncover what makes each concept distinctive.
- Lead workshops to refine positioning, strengthen storytelling, and test creative ideas.
- Consolidate diverse inputs into one coherent creative direction.
- Present creative concepts confidently and clearly communicate the rationale behind them.
Creative Quality & Originality
- Own the quality, originality, and clarity of all Product Innovation storytelling outputs.
- Ensure deliverables are engaging, memorable, and never generic.
- Monitor trends across travel, hospitality, lifestyle, entertainment, food & beverage, retail, culture, and design.
- Bring fresh ideas, references, and creative perspectives to the team.
- Continuously elevate how innovation concepts are communicated and remembered.
Your Journey so far
- 5–8 years of experience in creative storytelling, graphic design, copywriting, brand narrative, creative studios, agencies, hospitality, lifestyle, travel, or product innovation environments.
- Proven experience developing concept narratives, storytelling frameworks, and creative communication assets.
- Strong portfolio showcasing graphic design, visual communication, storytelling, and concept development work.
- Experience translating abstract or early-stage concepts into clear and persuasive outputs.
- Experience creating one-pagers, creative decks, concept sheets, launch toolkits, storyboards, and brand storytelling materials.
- Experience collaborating with cross-functional teams across creative, commercial, product, and operational functions.
- Confident presenting creative work and engaging senior stakeholders.
Your Essentials
- Excellent copywriting skills with the ability to create compelling headlines, claims, hooks, and narratives.
- Advanced proficiency with creative tools such as Adobe Creative Suite, Figma, Canva, Keynote, PowerPoint, or similar.
- Strong visual design skills, including typography, layout, hierarchy, mood boarding, and presentation design.
- Ability to transform abstract ideas into visually engaging and commercially compelling concepts.
- Strong conceptual thinking and storytelling abilities.
- Excellent stakeholder management and collaboration skills.
- High attention to detail and strong judgment regarding design, tone of voice, and content quality.
- Comfortable working in a fast-paced and evolving innovation environment.
- Passion for travel, hospitality, guest experience, lifestyle, entertainment, and cultural trends.
- Fluent English communication skills; additional languages are an advantage.
- Ability to travel occasionally as required.
- EU Passport or the right to work in Switzerland
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!
