Where passion meets opportunity
The best of your adventures is the one you have yet to sail!
Your Purpose
We are seeking a dynamic, visionary Creative Director to lead and evolve the creative strategy and execution for MSC Cruises during an exciting period of transformation and growth. This role oversees integrated B2B and B2C creative spanning brand, digital, trade, partnerships, CRM, social, and experiential touchpoints, ensuring compelling, customer-centric storytelling and consistent brand expression in the U.S. and Canada.
The Creative Director leads and inspires a multidisciplinary team while working closely with cross-functional and global partners to deliver high-impact campaigns that drive growth and elevate the brand. This role plays a critical part in shaping how MSC Cruises connects with guests and trade audiences through innovative, insight-driven creative.
Based in Miami with a hybrid schedule (Monday–Thursday in office, Friday remote), you’ll elevate our brand across all guest and trade touchpoints, while driving more AI-enabled workflows, scalable content operations, and Adobe-based marketing and creative capabilities.
Your Impact
- Define and lead the creative vision across all guest and trade touchpoints, ensuring a distinctive, consistent, and compelling brand experience.
- Lead the development and execution of integrated marketing campaigns spanning brand, digital, CRM, social, trade marketing, partnerships, promotions, and experiential channels.
- Evolve brand identity, voice, and visual systems across campaigns, digital channels, trade materials, signage, and experiential activations.
- Partner closely with Marketing, Sales, Trade Marketing, Product, Operations, and Global Marketing teams to align creative strategy with business priorities and localize campaigns for U.S. and Canadian audiences.
- Lead, mentor, recruit, and inspire a multidisciplinary creative team while fostering a culture of innovation, accountability, and continuous improvement.
- Oversee creative operations including workflows, production processes, budgets, timelines, asset management systems, and agency/vendor relationships to improve efficiency and speed-to-market.
- Identify opportunities to leverage AI tools, workflow automation, and emerging technologies to enhance creative operations, content production, personalization, and team efficiency.
- Support the adoption of Adobe marketing and creative platforms while championing innovation in storytelling, multimedia production, and experiential design.
- Ensure high-quality, on-brand creative output across all touchpoints and present campaign concepts and creative rationale to senior leadership and stakeholders.
- Monitor consumer, creative, technology, and digital marketing trends to ensure the MSC Cruises brand remains culturally relevant and competitively positioned.
Your Journey so far
- 8+ years of senior creative leadership experience, including 3+ years in a Creative Director or equivalent leadership role within an agency or consumer-facing organization.
- Experience within hospitality, travel, entertainment, luxury, lifestyle, or similarly brand-driven industries strongly preferred.
- Strong portfolio demonstrating integrated campaigns across brand, digital, CRM, social, trade marketing, partnerships, and experiential channels.
- Expert visual, conceptual, storytelling, and strategic thinking capabilities with strong hands-on creative leadership skills.
- Proven experience recruiting, mentoring, developing, and scaling multidisciplinary creative teams in fast-paced, high-growth environments.
- Demonstrated ability to lead cross-functional initiatives and influence stakeholders within matrixed and global organizations.
- Experience managing agencies, freelance partners, vendors, and large-scale creative budgets and production processes.
- Experience leveraging AI tools, workflow automation, and emerging creative technologies preferred.
- Experience with Adobe Creative Cloud required; familiarity with Adobe Experience Cloud and/or related marketing technology platforms strongly preferred.
- Strong executive communication, presentation, project management, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Knowledge of production processes across print, digital, video, multimedia, and environmental signage.
- Bachelor’s degree in Design, Advertising, Fine Arts, Marketing, or related field (or equivalent experience).
- Must be based in or willing to relocate to Miami, FL
Your Essentials
- US Passport or US Permanent Resident
- MSC Cruises is an E-Verify employer
MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!
